Chris dessi is ceo of silverback social he is a personal branding expert author speaker in addition to his latest book remarkable you build a personal brand and take charge of your career he has written two other books just like you 24 interviews of ordinary people who have achieved extraordinary success. Its time to start taking charge of your careertechnology and social media means that its now easier than ever to stand out build a personal brand and st. Its time to start taking charge of your career technology and social media means that its now easier than ever to build a personal brand and stand out from the crowd as ceo of silverback social chris dessi has seen countless people do this first hand and the fantastic results of doing so and now hes showing you how to do the same. Realize that your personal brand like many corporate brands will change as your career grows the best strategy is to choose a particular area youd like to focus on and let it evolve over time 2 determine what you want to be known for your personal brand is more than a reflection of who you are today its a roadmap of where you to go. Being aware of and ultimately in control of your personal brand is a crucial component of building a successful career wondering how to be proactive about building your personal brand these tips are a great place to start 1 define your brand take out a piece of paper and write down the words and values that people would use to describe you
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