Jackie huba is the author of the book monster loyalty how lady gaga turns followers into fanaticsshe is also the coauthor of two previous books on customer loyalty creating customer evangelists how loyal customers become a volunteer sales force and citizen marketers when people are the messagejackie is also a forbescom contributor writing about customer loyalty and word of mouth . Monster loyalty is a thorough reverse engineering of lady gagas fan base building techniques each chapter examines each method that was used and provides case studies of other companies success doing a similar thing for a completely different target audience you can learn how mini makers mark fiskars scissors etc activated the. Buy the hardcover book monster loyalty how lady gaga turns followers into fanatics by jackie huba at indigoca canadas largest bookstore free shipping and pickup in store on eligible orders famous for her avant garde outfits over the top performances and addictive dance beats lady gaga is one of the most successful pop musicians of all time but behind her showmanship lies another . Buy the kobo ebook book monster loyalty how lady gaga turns followers into fanatics by jackie huba at indigoca canadas largest bookstore free shipping and pickup in store on eligible orders